VISIT MANKATO HIRES DANIELLE DUFFEY FOR CONVENTION SALES
Duffey is a lifetime resident of Mankato who truly loves the area and is well aware of the community’s tourism amenities. She views it as an opportunity to mix her personal desires to be a formal advocate for the destination with her professional skills and experience.
“Given my experience and passion for this community, I’m excited to showcase the unique and affordable destination options of the Mankato area to meeting planners and potential visitors.”
Most recently an account manager with Capstone, Duffey brings a uniquely matched sales experience that consisted of convincing potential buyers to meet with field sales reps who close the sale. This sales approach parallels how the role will play out as the Convention Sales Director with Visit Mankato. In this role, Duffey will be responsible for positioning the community in front of meeting planners, for example, as a great place to hold conventions. And then once she has piqued their interest, Duffey can bring local partners such as hotel and meeting facilities to the conversation to close the sale. Getting the attention of meeting planners is becoming increasingly difficult; however, given Duffey’s exceptional success with inside sales, demonstrated ability to open doors and adeptness with the emerging role of technology and social media in the sales process she will be able to get Mankato to stand out and create interest.
Duffey’s earlier experience in the hotel and meetings industry helped her hone her customer service skills and gain a deep understanding and appreciation of what meeting planners need. Meeting planners are certainly looking for top notch facilities, but they also need to know that the community can provide a great experience overall for their attendees. Duffey comes into the position with innovation and resourcefulness on her mind. She is looking forward to ensuring Visit Mankato not only matches meeting planners with great venues, but also adds value by coordinating experiences that will leave a lasting and positive impression with the attendees.
The expansion of the Verizon Wireless Civic Center will give Duffey a new asset to sell meeting planners and offers an opportunity to convince planners to take a fresh look at Mankato and the City Center Convention Campus. It is an exciting time for Mankato considering all of the growth and accolades the community has received as of late. Capitalizing on that will be a key for Duffey.
Anna Thill, president Visit Mankato, said Duffey emerged through steep competition as the candidate best equipped for accelerating our convention sales efforts. The search process was extensive, involving several interviews and many community stakeholders.
“We are thrilled to have Danielle join our dynamic team,” Thill said. “Her experience and desire to have an impact will greatly enhance our organization. In addition, we are excited to add her technological skill set, creativity and hunger for sales success.”
About Visit Mankato:
Visit Mankato, LLC, the local Convention & Visitors Bureau, is a Limited Liability Corporation of Greater Mankato Growth, Inc. Visit Mankato leads the development of the visitor economy in Mankato by actively promoting Mankato as a premier destination for conventions, tournaments and tourism. These activities bring a steady flow of visitors and business activity to Mankato that benefits local residents and future visitors. The work of Visit Mankato helps strengthen the hospitality industry which provides jobs, a diverse tax base and amenities for everyone to enjoy. www.visitmankatomn.com